Transportation is evolving, with consumers seeking vehicles that adapt to their fast-paced lives. These new vehicles, categorized as micromobility, are typically smaller, eco-friendly, and easily replaceable. The shift towards micromobility offers exciting opportunities for dealerships across the country. Let’s explore how your dealership can reach new customers while navigating micromobility.
Micromobility in Urban Areas
Urban areas are quickly adapting to accommodate a growing population. By 2030, around 70% of the world’s population will live in metropolitan regions. With an influx of city dwellers, people are increasingly using micromobility vehicles such as electric-powered scooters, e-bikes, and e-skateboards for more convenient transportation.
A Popular Choice Among Young Owners
Younger generations have significantly driven the popularity of micromobility. When surveyed, 41% of Gen Z participants said they plan to increase their use of micromobility in the future. They also prioritize lower costs and prefer electric vehicles over others.
Automotive OEMs Releasing Micromobility Options
As urban areas grow and younger generations seek alternative transportation methods, automotive OEMs are releasing their own compact electric vehicles. Toyota and Nissan plan to release micromobility options in the future, while Honda has already released the Motocompacto, available for purchase on-site and online.
Smaller automotive OEMs are also looking to produce micromobility options. Rivian, a California-based electric vehicle manufacturer, recently announced plans to manufacture micromobility options to satisfy the demand for sustainable transportation methods.
How Your Dealership Can Navigate Micromobility
As micromobility continues to gain traction, it’s important for your dealership to offer smaller, eco-friendly vehicles, especially if you’re in an urban area. Here are some strategies for success:
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- Add micromobility to your inventory — Selling electric scooters, e-bikes, and other compact vehicles at your dealership will increase your exposure to new customers looking for alternatives to traditional automobiles.
- Establish flexible ownership programs — Vehicle subscription services allow customers to access micromobility without a long-term commitment of ownership.
- Install micromobility charging stations — Adding a place for customers to charge their new vehicle will position your dealership as a one-stop-shop for urban micromobility needs.
The rise of micromobility presents unique opportunities for your dealership to tap into a growing market of consumers looking for flexible, eco-friendly transportation solutions. With OEMs offering compact, sustainable vehicles, you can position your dealership to attract new customers and stay ahead of the curve in this rapidly changing landscape.