Dealership Cybersecurity Tips: Protect Your Business and Buyers
Cyberattacks pose a serious threat to the automotive industry. In today’s fast-moving and increasingly digital market, technology connects nearly every part of your dealership’s business. While this connectivity offers convenience, it also introduces significant risks.
Whether you’re managing vehicle data, processing sensitive documents, or storing customer information, it’s critical to keep that data secure.
The Danger of Cyberattacks
Many dealerships and auto-related businesses that experience cyberattacks suffer operational disruptions that can last weeks or even months. One example is the CDK Global cyberattack, which affected numerous dealerships across the country. Whether it’s the time a system is down, ransomware damage, or data leakage, the consequences of these attacks can result in millions of dollars in losses and long-term reputational damage.
Increasing your awareness of cybersecurity practices could save you from unnecessary stress and lost profits. Protect yourself and your customers by following these tips:
1. Secure Customer Data at Every Touchpoint
Automotive professionals handle large amounts of sensitive data. Use secure encrypted platforms to store and transmit information safely. Never store sensitive data in plain text, on unsecured devices, or in paper files unless absolutely necessary. Always destroy physical documents daily.
2.Train Your Team on Cyber Threats
Human error is one of the top causes of data leaks. Teach your team how to recognize phishing emails, fraudulent links, and suspicious requests — especially those involving personal or payment information. Short, regular training sessions go a long way. Consider integrating lessons into your team’s weekly or monthly routine.
3. Use Multifactor Authentication (MFA)
MFA makes it harder for cybercriminals to access your systems, even if passwords are stolen. Use MFA on your business email management software and any account with access to customer or vehicle data. Take time to research reliable MFA options to find the best authenticator for your dealership.
4. Use Strong, Unique Passwords and Change Them Frequently
Weak and reused passwords are a leading cause of data breaches. Implement a policy requiring passwords to be at least 16 characters long and include symbols, numbers, and uppercase letters. For additional security, consider having employees change their every three months or so.
5. Create a Cybersecurity Incident Response Plan
If something goes wrong, you need a plan. Every member of your team should understand who to contact, what systems to shut down, and how to notify affected parties. The best way to keep staff members prepared is to have an incident response checklist in both digital and printed form. In case of a breach, make sure you know your insurance contacts and legal obligations.
Staying Ahead of Cyber Risks Starts With Awareness
Every corner of the automotive industry is a potential target for cybercrime. But with a proactive mindset and the right tools, you can protect your operations and your customers. Cybersecurity doesn’t have to be overwhelming or expensive; it just requires attention and consistency. In this case, “better safe than sorry” is more than a common phrase — it’s a smart business strategy.